Thought Spark
Team workPosition: Developer and User Experience Coordinator
Thought Spark plans to align itself with other social networking sites, existing networks of intellectual thinkers, and corporations whose community initiatives match those of Thought Spark. The ultimate benefit of the product is to provide the potential for communities and users to view and create creative solutions to real world problems. Through the connection of intellectual minds, paired with incentives to post the best solution, the number of probable creative answers will increase. The lack of current competition and a unique user base allows Thought Spark to have the first-mover advantage, to be a new positive voice, and provide enormous up-side poetical.
My role in the team was developer and user experience coordinator who did marketing research and created the user-centered design for Thought Spark. I built up user personas which were the virtual characters of different user types for help to consider the service, brand, advertisement, and design. Moreover, I developed a wire frame, a visual guide for Application, created the best arrangement of elements, navigation system, and informed to architects from page to another page. A goal of the wire frame was a usable efficiency for clients.
Branding
Die cut business card. front/logo, back / personal info.
For desktop users as a daily reminder to check in with ThoughtSpark!
Postcard sized leave behind gives first time users a glimpse of what ThoughtSpark is and how the platform will be used.
Site Map and Wire Frame
Soyoung Kim
App
